2022 Mid-Budget Titles Analysis
As a Universal Pictures Brand Marketing Intern, I conducted a competitive research analysis of mid-budget film releases in 2022. The objective was to identify key trends contributing to box office success within the $4 million to $40 million budget range. This project, assigned by the EVP of Brand Marketing, aimed to address the underperformance of Universal Pictures' "Beast" (2022).
Key Questions + Slate
I began the presentation by addressing the key questions guiding my research, as well as introducing the slate of 13 films that I will be analyzing.
Studio Landscape Analysis and Box Office Performance Evaluation
Next, I delved into the competitive landscape of studios, spotlighting Paramount Pictures, Focus Features, Universal Pictures, Warner Bros. Pictures, A24, Sony Pictures, Lionsgate, and 20th Century Studios. Subsequently, I examined the box office performance of each film relative to its budget.
