Universal Studio Group Branded Instagram Reels
As a Communications and Marketing intern at Universal Studio Group, I drive Instagram reel initiatives to enhance the visibility of the studios’ current and library titles. This involves managing assets, securing PR and DE&I approvals, copywriting and editing consumer-focused captions, and coordinating deliveries for monthly USG Instagram reel content.
USG Black History Month 2024
“We continue to champion universal stories of joy, excellence, and culture. Join us at #USG in celebrating #BlackHistoryMonth and the power of storytelling!”
Posted across @ucp (22.8k followers), @universaltv (18.5k followers), @utvalternative (13.1k followers), and @universalintlstudios (11.2k followers)
Includes: The Irrational, Queer as Folk, The Equalizer, Killing It, Bel-Air, We Are Lady Parts, Brooklyn Nine-Nine, That’s My Jam, Harlem, Grand Crew, Everything I Know About Love, Law & Order, Suits, Girls5Eva, and Psych
USG Valentine’s Day 2024
“Love is universal 💕 Celebrate #ValentinesDay with all the feels from our favorite #USG shows!”
Posted across @ucp (22.8k followers), @universaltv (18.5k followers), @utvalternative (13.1k followers), and @universalintlstudios (11.2k followers)
Includes: Belgravia: The Next Chapter,We Are Lady Parts, Transplant, Never Have I Ever, Scott Pilgrim Takes Off, The Mindy Project, Ted, Superstore, Everyone Else Burns, Primo, Chicago Fire, and Parks & Recreation
USG Winter Sizzle 2023
“#HappyHolidays! Embrace the magic by watching #USG’s most festive episodes that are guaranteed to sweep you into the spirit of the season ❄️✨!”
Posted across @ucp (22.8k followers), @universaltv (18.5k followers), @utvalternative (13.1k followers), and @universalintlstudios (11.2k followers)
Includes: Chucky, Everything I Know About Love, The Office, Chicago Fire, Baking It, Lopez vs. Lopez, Young Rock, That’s My Jam, Harlem, Unbreakable Kimmy Schmidt, The Best Man Final Chapters, Downton Abbey, Made in Chelsea, Dodger, Psych, Hacks, 30 Rock, Will and Grace, Community, and Monk
USG Welcome to Fall 2023
“It’s officially #SweaterWeather! Get cozy and #Fall in love with your favorite Universal Studio Group shows, one binge at a time. 🍂”
Posted across @ucp (22.8k followers), @universaltv (18.5k followers), @utvalternative (13.1k followers), and @universalintlstudios (11.2k followers)
Includes: Chucky, The Umbrella Academy, The Office,We Are Lady Parts, Girls5Eva, Everything I Know About Love, Brooklyn Nine-Nine, Chicago Fire, Baking It, Parks and Recreation, and Lopez vs. Lopez
USG Halloween Sizzle 2023
“#HappyHalloween! Celebrate #SpookySzn by tuning in to USG’s silliest and scariest shows, from #ParksandRecreation to #Chucky himself! 🎃👻”
Posted across @ucp (22.8k followers), @universaltv (18.5k followers), @utvalternative (13.1k followers), and @universalintlstudios (11.2k followers)
Includes: Chucky, Twisted Metal, The Office, Chicago Fire, Parks and Recreation, Resident Alien, Baking It, Brooklyn Nine-Nine, Lopez vs. Lopez, and Quantum Leap