Super Bowl LVII Ad Recap
In my role as a Global Partnerships Marketing Intern, I was responsible for assembling a comprehensive presentation outlining the significant trends, viewership statistics, and strategic insights derived from the advertisements featured during Super Bowl LVII. Subsequently, I delivered this presentation to the key stakeholders of the team.
Audience Insights: Key Metrics Overview
I provided a detailed overview of audience statistics for the event, encompassing metrics such as Average Minute Audience (linear, streaming, OOH), Average Minute Audience per Households, Total Audience Reach (Linear and Streaming), Average Out-of-Home Audience, Verified P18+ Linear TV Ad Impressions, Average Ad Likeability, Average Brand Recognition, and Top Emotions. This data was sourced from iSpot's Super Bowl TV Ad Report.
Film/TV Ads Analysis
Next, I provided a concise overview of the Film/TV advertisements showcased during the Super Bowl.
Among all household TV ad impressions during the event, 40% were attributed to network promos, streaming services, and theatrical releases—a significant increase from 34.7% in 2022. This surge marked the highest share of household ad impressions for entertainment content since at least 2017.
Noteworthy trends included captivating visual sequences and nostalgic characters that effectively captivated viewers. Additionally, the inclusion of a lengthy roster of recognizable actors proved to be a compelling draw for certain audience segments.
Key Trend Categorizations
I categorized and analyzed the Super Bowl Ads to identify overarching trends. By grouping related advertisements into thematic "buckets," I organized my research and data into coherent sections for comprehensive analysis.
Ad Analyses
I conducted in-depth analyses for twenty individual ads, encompassing details such as their length, quarter of airing, and the company's Super Bowl ad history. Additionally, I emphasized viewership impressions, the company's expenditure, total airings, top viewer emotion, and likeability score for each ad. Furthermore, I provided key takeaways summarizing the ad's theme, message, tone, and highlighted talent, offering a comprehensive overview.
Wrap-Up: Insights for Future Partnership Strategies
To conclude the presentation, I offered key insights into the Super Bowl LVII ads, emphasizing brand and audience trends crucial for informing future partnership strategies.